Project Description



Lantronix is a global provider of smart networking and communications solutions for machine-to-machine (M2M) applications.

I was approached by a local Orange County agency, Thumbworks, to create, develop and produce a number of illustrations for Lantronix, Inc. They wanted to do a humorous take on “Fred” a stereotypical IT guy. (Disclaimer: Any similarities to any persons, either living or dead is purely intentional and actually, kinda funny).

I created a few sketches of various character types and mocked up some gag scenes and the client fell in love with Fred #3. I then created a couple of fun ad panels and some stand alone characters for them to populate their website and other branding materials. The campaign was really great and we all had a good time coming up with things Fred might do. Every company has a Fred…

Project Details