I was asked to create a character/mascot for Conexant's V.92 Technology. They wanted the character to represent speed, strength and dependability. I sketched up some ideas, and in the end they really liked the scientist guy. They decided to focus on the high-tech and thorough testing of the product instead of going with the speed angle.
That was fine with me because I really liked the simplicity of the character and his approachable attitude.