• Lantronix

    Lantronix

  • Lantronix

    Lantronix

  • Character Sketches

    Character Sketches

  • Final Ad

    Final Ad

  • More Freds...

    More Freds...

Overview
Lantronix is a global provider of smart networking and communications solutions for machine-to-machine (M2M) applications. I was approached by a local Orange County agency, Thumbworks, to create, develop and produce a number of illustrations for Lantronix, Inc. They wanted to do a humorous take on “Fred” a stereotypical IT guy. (Disclaimer: Any similarities to any persons, either living or dead is purely intentional and actually, kinda funny). I created a few sketches of various character types and mocked up some gag scenes and the client fell in love with Fred #3. I then created a couple of fun ad panels and some stand alone characters for them to populate their website and other branding materials. The campaign was really great and we all had a good time coming up with things Fred might do. Every company has a Fred…

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